SwimMission Inclusion Haircare Needs/Concerns Survey

If your hair factors into your decisions about learning to swim and/or to swim and participate in aquatics activities, what do you need and want in a swim cap? 

Thanks for your time and your feedback! 

Comments

Post a Comment

Popular posts from this blog

Making Inclusion the Default

Image
Do the people shown in this mix of images represent the wide variety of people who swim in the U.S. and around the world?  [ a collage of 5 images clockwise starting top left: 1. 2 young women wearing 2-piece swimsuits next to a laughing embracing couple - a young woman and a young man  2. a young woman wearing a 2-piece swimsuit while lying on a mesh lounger; she's holding an open book over her face  3. 2 young women wearing 1-piece swimsuits and 2 young men wearing swim trunks sanding together and talking in a locker room  4. 4 young adults - a man and a woman to the right and to the left - with a "Labor Day SALE" logo between the two pairings  5.  six young adults standing in a circle with their arms around each other’s shoulders as they look down]  On Friday's CBS Mornings segment with Fearless Fund's Arian Simone, News Anchor Gayle King asked, "What should we do?" about the persistent investment funding imbalance that negatively impacts Black and ...
Read more

Springing Forward & Out of Synch

Image
In the U.S. most of our clocks have sprung forward by one hour while marketing images for some major brands in the swim industry remain stuck many decades backward into the 1950s.  [a split image: top half shows a website homepage with a newsletter pop-up prompt of a young woman in a 2-piece swimsuit who's kneeling on the beach; bottom half shows a website homepage with a newsletter pop-up prompt of 6 young adults standing in a circle with their arms around each other's shoulders as they gaze down into the camera lens]  This company's brand is synonymous with swimming.  When the newsletter pop-up with the 6 models (who are not responsible for the exclusionary context in which it's being used) first came to my attention almost 2 years ago, here's what sprang to my mind: Tell me no one in your company recognizes (or cares?) that the imagery used to inspire engagement with the brand embodies the opposite of inclusion without saying a word.  That same newsletter sign-up...
Read more